Society often forgets to tell men that they matter. We’re here to remind you that YOU do.

COYB isn’t just a brand — it’s a mission. A movement to let men know:
You’re valued. You’re respected. You matter.

When you share this mission, it’s more than clothing. It’s a message. A reminder that someone’s got your back. That you’re worth more than a dollar figure. That masculinity is NOT always a toxic trait. This isn’t about self-focus — it’s about brotherhood. It’s about standing up for each other in a world that often looks the other way.

Wear the mission. Share the mission. Check on Your Brother.